Query fan-out
Query fan-out is a retrieval technique in which a search system decomposes a user query into multiple related subqueries, searches for information relevant to those subqueries, and combines the retrieved information into a response. Google publicly uses the term "query fan-out" to describe part of how AI Mode in Google Search handles complex questions.[1][3]
The earliest public use of the phrase by Google that we located is 5 March 2025, the day it announced AI Mode.[1] It gave the technique a formal one-sentence definition in its Search Central documentation in May 2026.[9] Google has never published how many subqueries a fan-out produces, has not said that every query fans out, and has not confirmed that any of its patents describes the production system. Those three gaps are the reason this reference exists. Every claim below carries a label saying what kind of evidence stands behind it.
- What is query fan-out?
- How does query fan-out work?
- How does Google describe query fan-out?
- What do Google's patents describe?
- Does every query fan out?
- How many subqueries does a fan-out generate?
- What does a query fan-out look like?
- Is query fan-out the same as query expansion?
- What does query fan-out change for SEO?
- History
- What we do not know
- See also
- References
What is query fan-out?
Three things are true of every description Google has published. The subqueries are generated by a model rather than typed by the user. They run concurrently rather than one after another. And they can target different data sources, not only the web index: Google names its Knowledge Graph, its Shopping Graph and local data from Maps.[4] The purpose Google states is breadth and depth: "This approach helps you access more breadth and depth of information than a traditional search on Google."[1]
The phrase is Google's. The underlying idea is much older. Query expansion, query reformulation and multi-query retrieval have decades of literature behind them, and Google's own patent on generating query variants with a generative model has a 2017 priority date.[12] What Google named in 2025 was a specific product behaviour: model-generated concurrent subqueries feeding a generated answer.
How does query fan-out work?
Do not assume this pipeline is identical across platforms. Google has described it for AI Mode. Perplexity exposes something structurally similar in its interface, and our tests record what that looks like.[15] ChatGPT and other systems disclose their searches in their own ways. The five stages are a model for reading the evidence, not a claim about any one system's code.
DOCUMENTED One detail from Google's keynote is easy to miss and matters for the SEO argument. After synthesis, the system "checks its work" and, "if it detects any gaps, it issues even more searches to fill them in."[4] Fan-out is not necessarily a single pass.
How does Google describe query fan-out?
The three descriptions below are the ones most worth quoting exactly. The full set, with every date and URL, is on the Google page.
"It uses a "query fan-out" technique, issuing multiple related searches concurrently across subtopics and multiple data sources and then brings those results together to provide an easy-to-understand response."Robby Stein, VP of Product, Google Search, 5 March 2025[1]
"Under the hood, AI Mode uses our query fan-out technique, breaking down your question into subtopics and issuing a multitude of queries simultaneously on your behalf."Elizabeth Reid, VP and Head of Search, 20 May 2025[3]
"Both AI Overviews and AI Mode may use a "query fan-out" technique โ issuing multiple related searches across subtopics and data sources โ to develop a response."Google Search Central, "AI features and your website", last updated 10 December 2025[7]
Note the word "may" in the third quotation. It is the only Google document that attaches fan-out to AI Overviews, and it hedges. Note also what is absent from all of them: a number, a model version, and any statement that the technique runs on every query.
What do Google's patents describe?
The closest patent to the public description is US 2025/0117381 A1, "Utilizing large language model (LLM) in responding to multifaceted queries", filed October 2024 with a priority date of 10 October 2023 and still pending.[10] Its abstract begins:
"Implementations leverage a generative model (e.g., a large language model (LLM)) to generate a plurality of candidate subqueries for multifaceted natural language (NL) based input, where each of the candidate subqueries is potentially directed to a facet or problem of the multifaceted NL based input. Those implementations further select, from the plurality of candidate subqueries and using one or more evaluation metrics, a subset of the candidate queries."US 2025/0117381 A1, abstract[10]
The filtering stage is described in unusual detail. A candidate subquery is kept "only if (a) its relatedness metric satisfies a threshold (indicating relatedness to the NL based input) and (b) (i) the selected set is empty or (ii) each diversity metric, between the given candidate subquery and any already selected candidate subqueries, satisfies a threshold".[10] In plain terms: keep subqueries that are about the question, and drop any that duplicate one already kept. The application even suggests asking the LLM itself to score relatedness "on a scale of 1-10".
Four other Google families describe adjacent mechanisms: "Search with stateful chat" (synthetic queries generated with session context), "Thematic search" (results clustered into themes that fire a second query), "Generating query variants using a trained generative model" (the 2017-priority ancestor, with a control model that decides whether to generate variants at all), and the "Generative summaries for search results" family behind AI Overviews (documents responsive to related, recent and implied queries pulled into the summary). All six entries, with claim language quoted and status badges, are on the Patents page.
Does every query fan out?
- DOCUMENTED At I/O 2025, Liz Reid said "Search recognizes when a question needs advanced reasoning" before it "calls on our custom version of Gemini to break the question into different subtopics."[4] That is a description of a gate, made on stage, without detail.
- DOCUMENTED Google's Search Central documentation says AI Overviews and AI Mode "may use" the technique.[7]
- PATENT US 2025/0117381 says that "before generating and executing multiple subqueries for an NL based input, it is first determined, based on one or more criteria for the NL based input, whether to do so", and gives examples: input length above a threshold, the input being submitted less often than a threshold frequency, or the plain results being of low quality. Its claims 18 to 20 add a token-count criterion, a search-result-quality criterion and "a current server load criterion".[10]
- PATENT The 2017-priority query-variants patent describes a control model, trained with reinforcement learning, that "can determine to generate variants only if an answer response is not returned by the search system or if any returned answer response is of insufficient quality".[12]
- TESTED On Perplexity, where the subqueries are displayed, two of our eleven launch prompts produced no decomposition at all. The simple factual prompt "How tall is the Eiffel Tower" and the ambiguous prompt "jaguar speed" each ran exactly one search, identical to the prompt. Every multi-part prompt ran three.[15] That is one platform, eleven prompts, and it says nothing directly about Google.
- UNKNOWN Whether the patent's gates are the production gates. Whether AI Overviews fan out on any given query. What "needs advanced reasoning" means operationally.
How many subqueries does a fan-out generate?
| Figure | Who | Context | Label |
|---|---|---|---|
| "a multitude of queries" | Google, Elizabeth Reid | AI Mode, May 2025[3] | DOCUMENTED non-numeric |
| "hundreds of searches" | Google, Elizabeth Reid | Deep Search only, May 2025[3] | DOCUMENTED |
| "a dozen searches" | Google, Dounia Berrada | Visual search interview, March 2026[8] | DOCUMENTED informal, illustrative |
| "dozens of sub-queries" | Google, Brad Kellett | Visual image fan-out, July 2026[11] | DOCUMENTED images only |
| "estimated eight to 20 or more" | Semrush, Zach Paruch | Explicitly labelled an estimate; "Google hasn't published exact counts"[13] | INFERRED |
| average 10.7, range 3 to 28 | Seer Interactive | Gemini API with forced grounding, 501 prompts. Not AI Mode.[14] | INFERRED API, not product |
| "5 to 11" typical for AI Mode | Ahrefs | Distribution matches the Seer API data; capture method not stated[16] | INFERRED |
| "two per prompt" | Ahrefs help centre | Fan-outs returned with ChatGPT and Perplexity responses[17] | INFERRED other platforms |
| 3 per multi-part prompt, 1 for simple prompts | This site | Perplexity, 11 prompts plus 2 repeats, 8 September 2026[15] | TESTED Perplexity, not Google |
Two points follow. First, no published number for Google AI Mode comes from observing Google AI Mode. The measured figures all come from the Gemini API, from ChatGPT, or from Perplexity, each of which is a different system. Second, the numbers that are observed are smaller than the numbers that are estimated. In the launch Perplexity sample published here, multi-part prompts generally exposed three search subqueries. That result should not be generalised to Google AI Mode.
What does a query fan-out look like?
DOCUMENTED Google's own illustration
The only worked example we located in Google's public documentation, as of September 2026, is in its May 2026 optimisation guide:
"For example, if the original user's query is "how to fix a lawn that's full of weeds", fanout queries might include "best herbicides for lawns", "remove weeds without chemicals", and "how to prevent weeds in lawn"."Google Search Central, "Optimizing your website for generative AI features on Google Search"[9]
Google says "might include". It is an illustration written by Google, not a capture of the system.
TESTED An observed fan-out
- sourdough starter grey liquid layer on top what is it
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SYNTHETIC An illustrative decomposition
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Is query fan-out the same as query expansion?
| Concept | Same thing? | Difference |
|---|---|---|
| Query decomposition | Closely related | Breaking a complex input into component information needs. The first stage of a fan-out, not the whole of it. |
| Query expansion | No | Adds synonyms or related terms to broaden a single retrieval. One query, wider net. |
| Query rewriting | No | Replaces the query with a reformulated single query. One in, one out. |
| Query variants | Related | Machine-generated alternative forms of a query; Google's 2017-priority patent term. May be issued alongside the original.[12] |
| Synthetic queries | Related | Any query generated by a model rather than a user. Fan-out subqueries are synthetic queries; not all synthetic queries are part of a fan-out. |
| Retrieval-augmented generation | No | An architecture: retrieve documents, then generate from them. Fan-out is one way of doing the retrieval step. Google's glossary lists both, separately.[9] |
| Deep research | No | An agentic, multi-step process that plans, searches, reads and searches again. Google says Deep Search "uses the same query fan-out technique but taken to the next level".[3] |
| Query augmentation | No | An older SEO idea about one page ranking for a cluster of related terms. A ranking-side observation, not a retrieval-time mechanism. Some practitioners treat the two as "the same thing"; Google's descriptions do not support that.[18] |
What does query fan-out change for SEO?
Three documented facts anchor this. Google says the technique surfaces "a wider and more diverse set of helpful links" than classic search.[7] Google's patent describes diversity filtering whose purpose is to stop the subqueries collapsing into near-duplicates, which means the subqueries are meant to be genuinely different questions.[10] And Google has warned, in the same document that defines the term, that creating "separate content for every possible variation of how people might search (for example, by focusing on other queries that people have asked, or fan-out queries)" primarily to manipulate results "violates Google's scaled content abuse spam policy".[9]
The practitioner claims, what is measured and what is not, and the one published experiment that tried to optimise for fan-out and got mixed results, are on the SEO page.
History
- 2017-04-29PATENT Priority date of Google's "Generating query variants using a trained generative model", the earliest Google filing in the fan-out family. Granted 2023.[12]
- 2022-12-30PATENT Priority date of the "Generative summaries for search results" family, the AI Overviews patents, which pull in documents responsive to related and implied queries.[19]
- 2023-02-28PATENT Priority date of "Search with stateful chat", which generates synthetic queries from a query plus session context.[20]
- 2023-10-10PATENT Priority date of "Utilizing large language model (LLM) in responding to multifaceted queries", the closest filing to the public description.[10]
- 2025-03-05DOCUMENTED Earliest located public use of "query fan-out" by Google, in Robby Stein's post announcing AI Mode.[1]
- 2025-05-20DOCUMENTED Named on stage at Google I/O by Elizabeth Reid; Deep Search announced as fan-out "taken to the next level".[3][4]
- 2025-05-27INFERRED Mike King publishes "How AI Mode Works" and releases Qforia, the first fan-out simulator, starting the SEO industry's adoption of the term.[21]
- 2025-09-30DOCUMENTED Google introduces "visual search fan-out" for images in AI Mode.[22]
- 2025-11-18DOCUMENTED Google says the technique "is getting a major upgrade" with Gemini 3 and can "perform even more searches".[6]
- 2025-12-10DOCUMENTED Search Central documentation states AI Overviews and AI Mode "may use" the technique.[7]
- 2026-05-15DOCUMENTED Google publishes a formal glossary definition and a worked example, with a spam-policy warning against building pages for fan-out queries.[9]
- 2026-09-08TESTED This site publishes the first batch of the Query Fan-Out Observatory.[15]
What we do not know
This list is maintained deliberately. An item leaves it only when a public source answers it.
- UNKNOWN The number of subqueries a Google AI Mode fan-out generates, typical or maximum.
- UNKNOWN The production gating logic: what makes Search decide a question "needs advanced reasoning".
- UNKNOWN Whether every AI Mode request fans out, and whether any given AI Overview does.
- UNKNOWN How results from different subqueries are ranked and weighted against each other before synthesis.
- UNKNOWN Whether Google's production system matches US 2025/0117381 or any other patent, in whole or in part.
- UNKNOWN Which Gemini version performs the decomposition. Google has said "a custom version of Gemini" and nothing more specific.[4] Claims naming a specific version are not from Google.
- UNKNOWN Whether ChatGPT, Claude, Perplexity or other systems use a comparable architecture internally. What they display is not necessarily what they run.
- UNKNOWN Whether one comprehensive page or several specialist pages is the better response for a publisher, in general. The one published experiment is inconclusive.[23]
- UNKNOWN Whether the subqueries a platform displays are the complete set it ran.
See also
- What Google has said about query fan-out, every statement quoted with date and source
- Patents describing query fan-out mechanisms, the verified register
- Query fan-out examples, observed, reconstructed and synthetic
- What query fan-out changes for SEO
- Measuring query fan-out, what can be observed from outside
- Research and methodology and Data
References
- Stein, Robby. "Expanding AI Overviews and introducing AI Mode." The Keyword, Google, 5 March 2025. blog.google. Earliest public use of the phrase that we located.
- Google. "Get AI-powered responses with AI Mode in Google Search." Google Search Help. support.google.com.
- Reid, Elizabeth. "AI in Search: Going beyond information to intelligence." The Keyword, Google, 20 May 2025. blog.google.
- Reid, Elizabeth; Patel, Rajan. Google I/O 2025 keynote, Search segment, 20 May 2025. Google's YouTube channel, English captions. youtube.com.
- Stein, Robby. "Bringing multimodal search to AI Mode." The Keyword, Google, 7 April 2025. blog.google.
- Reid, Elizabeth. "Google Search with Gemini 3: Our most intelligent search yet." The Keyword, Google, 18 November 2025. blog.google.
- Google Search Central. "AI features and your website." Last updated 10 December 2025. developers.google.com.
- McHugh-Johnson, Molly; Berrada, Dounia. "Ask a Techspert: How does AI understand my visual searches?" The Keyword, Google, 5 March 2026. blog.google.
- Google Search Central. "Optimizing your website for generative AI features on Google Search." Published 15 May 2026, last updated 10 July 2026. developers.google.com. Google's only formal definition and worked example that we located, as of September 2026.
- Revach, Asaf; Lee, Hongrae; Liang, Zhengzhong. "Utilizing large language model (LLM) in responding to multifaceted queries." US 2025/0117381 A1, Google LLC. Priority 10 October 2023, published 10 April 2025. patents.google.com.
- Kellett, Brad. "Celebrating 25 years of visual search innovation." The Keyword, Google, 14 July 2026. blog.google.
- Alakuijala, Jyrki, et al. "Generating query variants using a trained generative model." US 11,663,201 B2, Google LLC. Priority 29 April 2017, granted 30 May 2023. patents.google.com.
- Paruch, Zach. "Query Fan-Out: What It Is & How to Optimize for It." Semrush Blog, updated 17 August 2026. semrush.com.
- Haigler, Nick. "Gemini 3 query fan-outs research." Seer Interactive, 21 November 2025. seerinteractive.com.
- QueryFanout.wiki. "Query Fan-Out Observatory, batch 1." 8 September 2026. Dataset version 0.1.0. queryfanout.wiki/data/.
- Gavoyannis, Despina. "Query Fan-Out: What It Is and How to Optimize for It." Ahrefs Blog, 2 March 2026. ahrefs.com.
- Ahrefs Help Center. "How to view fanout queries generated by AI." help.ahrefs.com.
- Dooley, James; Salazar Jurado, Luis. "STOP Using Query Augmentation and Query Fan Out Until You Watch This." FatRank podcast, episode 290, 6 March 2026. fatrank.transistor.fm.
- Gray, Matthew K., et al. "Generative summaries for search results." US 11,769,017 B1, Google LLC. Priority 30 December 2022, granted 26 September 2023. patents.google.com.
- Rofouei, Mahsan, et al. "Search with stateful chat." US 2024/0289407 A1, Google LLC. Priority 28 February 2023, published 29 August 2024. patents.google.com.
- King, Michael. "How AI Mode Works and How SEO Can Prepare for the Future of Search." iPullRank, 27 May 2025. ipullrank.com.
- Stein, Robby. "AI Mode can now help you search and explore visually." The Keyword, Google, 30 September 2025. blog.google.
- Paruch, Zach. "We Ran a Query Fan-Out Experiment. Here's What Happened." Semrush Blog, 26 September 2025. semrush.com.
- Information retrieval
- AI search
- Google AI Mode